Cargill’s strategic partner in Korea. We connect selected global brands with businesses and everyday tables.
Founded in 2010, CATTLEFARM specializes in premium imported meat. As Cargill’s strategic partner in Korea and the leading Korean importer and distributor of EXCEL, we connect overseas origins with the domestic market.
Meat selected from quality origins around the world reaches our customers through direct imports and nationwide wholesale and retail distribution. We review the origin, grade and brand characteristics to introduce products suited to each customer.
Our experience in direct imports and distribution continues through Cattlehouse. We bring the quality and value of good meat closer to everyday tables, helping make beef an accessible part of daily life.
CATTLEFARM IN FIGURES
Imports · DistributionBusiness customers
We supply major food companies, franchises, hotels, restaurants and catering businesses. From our Suwon headquarters, our network connects over 1,000 customers in major cities across Korea.
We discuss brands, cuts and specifications to suit each customer’s menu and operations. Our wholesale, retail and online channels help us respond to the needs of a range of businesses.
As an official Cargill EXCEL BEEF partner, we source meat directly and offer a broad range from fresh primal cuts, sliced and marinated meat. We serve diverse wholesale and retail needs with products that balance quality and reasonable pricing.
As part of Cargill EXCEL’s 45% share of Korea’s imported-beef market, CATTLEFARM handles 21% of the overall market. Our longstanding expertise and trust have helped us establish a firm position in the Korean meat-import market.
From our Suwon headquarters, we supply major food companies, franchises, hotels, restaurants and catering businesses in cities across Korea. Our wholesale, retail and online sales channels provide a diversified distribution base that responds to different business needs.
CATTLEFARM holds exclusive supply rights in Korea for Cargill’s premium RRA brand. This exclusive position creates a structural barrier that is difficult for competitors to replicate and is central to our sustainable competitive advantage.
EXCEL BEEF is a leading meat brand of Cargill, a global company with 150 years of heritage. It applies advanced technology throughout the farm-to-table process to supply safe, high-quality beef. Cargill continues to invest in research, product development and process improvement in response to consumer needs and trends.
EXCEL BEEF has helped shape Korea’s meat market through high-quality meat and an established global network. Its standing has been reinforced by the Korea Consumer Forum’s Brand of the Year award for four consecutive years.
2025 revenue
× KRW 100M+4.1% vs 2024
Revenue vs. the start of the selected period
Hover over or tap a year to see its results.
| Year | Revenue (KRW 100M) |
|---|---|
| 2015 | 715.29 |
| 2016 | 971.08 |
| 2017 | 913.67 |
| 2018 | 1,163.15 |
| 2019 | 1,444.05 |
| 2020 | 1,333.06 |
| 2021 | 1,742.13 |
| 2022 | 2,649.92 |
| 2023 | 2,178.53 |
| 2024 | 2,438.37 |
| 2025 | 2,539.35 |
Composition of Korea’s imported beef market
CATTLEFARM’s share of Korea’s imported-beef market as reported in the official information.
Since our founding, we have sustained growth through strategic networks with global packers and strong partnerships with major companies.
Through genuine partnerships focused on long-term trust and mutual benefit, we have developed a deeper understanding of diverse market needs and built a foundation for bringing quality products to a broader customer base.
During the unprecedented disruption of COVID-19, we expanded online sales channels to give customers more ways to access our products wherever they were. Adding online convenience to traditional distribution helped us respond to a changing market.
The introduction of franchise operations strengthened our connection with local communities. Through neighborhood stores, we reach customers more closely while developing a business model in which the company and franchisees grow together.
Through continuous innovation, CATTLEFARM will keep offering quality products and service, pursue new challenges on a broader global stage, and grow with our customers. We value our partnership with every customer and sincerely appreciate your continuing support.
Our vision and challenges in the global meat market
Logo updated
EXCEL RRA brand agreement signed
Cattlehouse franchise stores 1–3 open
CATTLEFARM headquarters (Seongji Building)
Cattlehouse Main Store Homaesil headquarters opens
Good meat begins at a good source.
We import beef directly from global partners including Cargill in the U.S. and TEYS in Australia. We select beef for the Korean market by origin, grade and brand characteristics.
Our direct-import model supports quality and competitive pricing by reducing intermediaries. The sourcing business examines origin and brand standards, understands the characteristics of premium meat, and introduces it to Korean customers.
From our Suwon headquarters, we supply beef to customers in major cities across Korea, connecting major food companies, franchises, hotels, restaurants and caterers.
We operate multiple sales channels across wholesale, retail and online to respond to different business needs. We broaden the connections between origins and the Korean market so directly imported meat can become part of each customer’s products and menus.
Cattlehouse is a premium imported-meat butcher shop operated by CATTLEFARM, where consumers encounter selected meat directly. Drawing on our distribution experience, it brings good meat closer to everyday life.
The butcher-shop experience of inspecting and choosing meat is paired with the pleasure of a meal. At the Cattlehouse flagship store, you can buy fresh meat and enjoy it grilled on site.
We carefully select quality meat from origins around the world, including the U.S. and Australia. We review origin, grade and brand-specific standards to understand each product’s quality and flavor.
Our demanding approach to selection is the foundation of CATTLEFARM’s premium brand portfolio.
01/ 04Farm Stage
CATTLEFARM directly imports quality meat carefully selected from leading origins worldwide, building a premium brand portfolio including EXCEL BEEF and Signature Angus. By handling meat selected to demanding standards, we deliver consistent quality and depth of flavor.
We import directly from multiple sourcing countries, including the United States and Australia.
Discover a premium beef collection shaped by each brand’s selection standards and approach to quality.
Part of global meat company Cargill, EXCEL BEEF draws on food-supply-chain expertise and quality management. CATTLEFARM reviews USDA grades and brand-specific standards before supplying customers in Korea.
U.S. BEEF
Top Choice · approximately the top 10%
Cargill’s premium Angus brand selects Top Choice beef from approximately the top 10% of U.S. beef. CAB-comparable standards and individual marbling selection support rich flavour and consistent quality.
Approximately the top 10% of U.S. beef
Computer-assisted grading is applied alongside USDA grades and the brand’s own standards. Approximately the top 10% of U.S. beef is selected in pursuit of consistent flavor and quality.
Exclusively supplied by CATTLEFARM in Korea
RRA combines Cargill’s rancher network with data-led quality management. Selection criteria of cattle aged 30 months or younger and USDA Choice or above, together with a 14-day ageing program, support consistent quality.
No added antibiotics or growth hormones
Pasture-raised Angus beef produced without antibiotics or added growth hormones. A premium brand that values the raising environment and pursues tenderness and flavor.
We connect brands selected at origins around the world with Korean customers. Explore beef, pork, chicken and goat from a range of brands across the USA, Australia, Europe, Brazil and Canada.
Our range extends from Cargill’s EXCEL BEEF and premium Angus collection to Australia’s TEYS BLACK and 36° South. Discover each brand’s character and explore the full portfolio below to broaden your choices.
Beef can vary in marbling, flavor and farming environment. CATTLEFARM examines how each brand selects its meat to explain the differences between products.
For U.S. beef, we review USDA grades and brand-specific selection criteria; for Australian beef, MSA grades and feeding methods. Explore each brand’s quality philosophy alongside its grades.
From hotel and restaurant menus to butcher-shop ranges, product needs vary with their intended use. We consider preferred flavor, cooking methods and sales formats to help you choose a brand suited to your business.
Connecting global brands:
the CATTLEFARM portfolio.
EXCEL BEEFPremium Signature AngusRanchers Registry AngusSterling SilverMeyer Natural Angus
TEYS
36° South
TEYS BLACK
Agrosuper
Smithfield
Pamplona
Tönnies
Aurora
Seara
Perdigão
Woodward Foods Australia
Explore Australian brands using MSA grading and GF, S and A feeding classifications.
Australian beef can differ according to brand selection criteria and feeding methods. Review the requirements of TEYS BLACK and 36° South, and compare the quality and flavor each product aims to deliver.
Grain-feeding periods and grass feeding provide another way to understand Australian products. Use the GF, S and A guide below alongside the brand descriptions to choose according to your preferred flavor and intended use.
Australian beef grain-fed for at least 100 days. Based on the MSA grading system and supplied to a range of channels, including retail and foodservice.
Beef from selected British breeds in Australia’s Coonawarra region, raised without added hormones. The brand has received awards at the World Steak Challenge and Sydney Royal Fine Food Show.
Bringing good meat to everyday tables.
Under its ‘beef, every day’ slogan, Cattlehouse pursues everyday premium: making beef accessible for everyone to enjoy daily. Combining reasonable prices with quality, it offers customers great taste and service while reflecting CATTLEFARM’s commitment to putting quality and trust first.
Beyond selling meat,
we are building a healthy, delicious food culture.
Because Cattlehouse is operated by direct meat importer CATTLEFARM, it reduces distribution steps and offers premium beef at affordable prices.
Cattlehouse maintains rigorous meat-management systems. We monitor changes in import costs to keep prices reasonable and use careful temperature control to supply fresh meat. We also closely manage use-by dates and distribution history to offer meat customers can trust.
Our ‘beef, every day’ slogan expresses the principle of making beef accessible for everyone to enjoy daily. Since opening the first store on February 15, 2019, we have successfully operated stores across the Seoul metropolitan area.
Cattlehouse Main Store is both a butcher shop where you can choose fresh meat and a restaurant where you can grill and enjoy it on the spot. In one place, you can buy good meat at a reasonable price and taste it at its freshest.
Cattlehouse is entering a new phase of expansion with stores in key locations across Korea. Its growth is grounded in proven operating expertise and systematic processes. Efficient operations reduce unnecessary costs, freeing resources to invest in better quality.
This positive cycle strengthens with scale, creating economies of scale. Cattlehouse pursues a shared-growth model: headquarters’ growth supports franchisees, while stable franchise stores strengthen trust in the brand. The future of Cattlehouse rests on the value we create together.
We have established strategic partnerships with respected premium brands including Bonsuwon Galbi, Gabojung, Songchu Gamagol and Okdoenjang. Through trusted cooperation with these established brands, we operate a stable supply chain offering consistent quality.
A galbi specialist with roots in its main restaurant in Uman-dong, Suwon. It serves fresh and traditionally marinated beef ribs grilled over charcoal to bring out the meat’s flavor, with additional locations in Suwon Ingye, Gwacheon, Byeongjeom, Yongin and Icheon.
A Korean dining brand centered in Ingye-dong, Suwon, continuing the tradition of galbi. Its menu includes fresh and marinated Hanwoo and U.S. beef ribs, complemented by complete set meals with seasonal side dishes and house-made naengmyeon.
A dining brand known for straw-fire grilled short ribs in Samgakji, Seoul. Its flavor centers on beef ribs and straw-fire grilling. The official online store also offers short ribs, straw-fire bulgogi, beef ribs and accompaniments.
A beef rib specialist using EXCEL BEEF. Fresh rib meat and large beef ribs are marinated to order, alongside thick-cut marbled beef. Aged sea salt and side dishes prepared in-store complete the meal.
A Korean dining brand that develops the flavor of galbi through hand-scoring and marinade aging. Its menu includes galbi, beef rib soup, Hanwoo and naengmyeon. The urban concept, Songchu Gamagol In Urban, offers Korean dining in a modern setting.
A Korean food brand centered on doenjang and boiled beef hot pots. Its beef dishes include assorted and flat-iron beef hot pots, alongside specialty dishes. The official menu introduces its offerings from doenjang hot pot to private-label products.
Dotori Pyeonbaekjip specializes in steamed dishes and shabu-shabu, led by acorn-fed black pork steamed in cypress. Since its 2017 launch, it has expanded in key commercial areas including Daehak-ro and Munjeong’s legal district, establishing itself as a casual Korean dining brand.
Dookki is an unlimited tteokbokki buffet franchise built around the idea of a first meal of tteokbokki and a second meal of fried rice. Since opening its first store in 2014, its DIY self-service format has helped it grow into a K-food brand with stores in Korea and overseas.
Sinbi Myeonok is a growing Korean restaurant franchise with a seasonal menu that attracts customers throughout the year. It has expanded across Korea since 2024 and is emerging as a notable new dining brand.
Yehyangjeong specializes in Korean stews and flame-grilled dishes served with fresh wrap vegetables. Kimchi stew, soybean-paste stew and fermented-soybean stew come with freshly cooked lentil rice and unlimited vegetables for a wholesome, satisfying homestyle meal.
Yukjeon Gukbap pairs rich beef soup with savory pan-fried beef pancakes in its signature beef-pancake rice soup. Combining the comfort of traditional gukbap with the distinctive flavor of yukjeon gives it a differentiated menu and a modern approach to a familiar Korean favorite.
Honakga specializes in carefully aged premium beef ribs. In a converted house on Songnidan-gil in Songpa, it serves tender ribs and soybean-paste rice soup in a welcoming setting. Through media coverage and word of mouth, it has become a place to spend a good day with good people.
Moving forward together, a better tomorrow.
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Partnerships, wholesale supply and franchising.
Get in touch to explore working with CATTLEFARM.
Wholesale · Supply / Brands · Products / Franchising · Partnerships
39 Homaesil-ro 90beon-gil, Gwonseon-gu, Suwon-si, Gyeonggi-do,
6F, Seongji Building, Republic of Korea
